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Young Australians are reshaping the workforce, the market, and your reputation.

Future Brief is the intelligence leaders need to navigate what comes next.

Built on thousands of daily poll responses from TDA's audience of young Australians.

A monthly intelligence briefing for the leaders who move first.

Strategic advisory for corporates.

Keynotes and facilitated sessions for boards, leadership teams or events.
The problem we're solving

Futureproof is powered by The Daily Aus (TDA) - the number one news source for young Australians.

Most research firms go looking for young Australians to answer their questions. The Daily Aus is where young Australians already are. Futureproof is how we translate what they say into intelligence your organisation can act on.

3,000 The number of young Australians who answer a question in TDA's newsletter every single day. Not once a quarter. Every day.
96% The percentage of TDA's audience who said they trust its coverage. The research is only as good as the relationship behind it.

Futureproof is led by Zara Seidler and Sam Koslowski - co-founders who spent eight years building the trust that makes this intelligence possible.

Zara Seidler

Zara Seidler

Shaped the editorial relationship that makes the intelligence possible - building the news brand young Australians trust with their daily information diet.

Sam Koslowski

Sam Koslowski

Built the commercial infrastructure and strategic decisions behind TDA. The same discipline that scaled Australia's most trusted youth newsroom now underpins Futureproof.

2.8M Young Australians reached monthly. The hardest demographic to reach, coming to us.
400K+ Australians who trust TDA with their inbox. The most engaged layer of the panel.
The Future Brief

A monthly intelligence briefing for the leaders who move first.

The Future Brief is a monthly intelligence product for Australian leaders, built on live polling from the platform 2.8 million young Australians already trust. Short enough to read before your next meeting. Sharp enough to change what happens in it.

From Issue 01 — The Credibility Gap

“Young Australians are not turning away from brands altogether; rather, trust is a “price of entry” rather than a nice-to-have.”

How do you feel when a brand describes itself as “purpose-driven” or “values-led”?
Does your employer’s stated position on social issues make you proud to work there?
Do you feel like most brands understand what people your age actually want?

Built on thousands of daily poll responses from TDA’s audience of young Australians.

The Future Brief - May 2026 cover

The Future Brief - May 2026

The intelligence

These are the kinds of insights we generate, every month.

88%

say free shipping is more important than fast shipping when they shop online.

Based on 2,562 responses

72%

are not comfortable with their workplace using AI to monitor productivity, even if clearly told.

Based on 3,474 responses

86%

say they’re trying to spend less time on social media.

Based on 3,241 responses

65%

say they’re not comfortable sharing political or social views with people who disagree.

Based on 2,052 responses

59%

would still want to live in Australia, even if they could pick anywhere in the world.

Based on 4,411 responses

44%

generally save money at the end of each month.

Based on 2,385 responses

Who this is for

If you make decisions about young Australians, this is the brief you’ve been missing.

  • Chief Marketing Officers building brand strategies for the audience reshaping their category.
  • Corporate Affairs Directors managing reputation in a generation that doesn’t trust institutions by default.
  • Strategy & Insights leads translating youth signal into board-ready intelligence.
  • Public Sector executives designing policy and services for the demographic that will inherit them.
  • HR & People executives shaping culture, retention and workplace design for the generation now entering and reshaping the workforce.
  • Venture Capital investors tracking the behavioural shifts and emerging preferences that signal where the next category of consumer demand is forming.
Pricing

Choose how you want the intelligence delivered.

Monthly Annual Save up to 35%

Individual

Founding rate

For leaders who want to stay ahead of the curve.

$99 /month

Billed monthly. Cancel any time.

Price increases to $149/month after the first 100 subscribers.

  • Monthly: The Future Brief - polling data from 400,000 opted-in subscribers, translated into strategic insight for your organisation.
  • Monthly: Board-ready slides on request - send us a finding, we return a drop-in slide, data visualised and Futureproof sourced.
  • Quarterly: The extended briefing - live subscriber-only session with TDA's founders. What didn't make the Brief, plus open Q&A.
  • Twice-yearly: Early benchmark access - 'The Future According to Us' report, with a sector briefing for your industry.
Subscribe at the founding rate

Team

Recommended

For strategy and communications teams who need shared intelligence.

$499 /month

Up to 10 seats for the price of five.

Annual billing saves $1,000 for a team of five. Over $6,000 for a team of ten.

Everything in Individual, plus:

  • New executive onboarding pack - personalised intelligence briefing sent to new leaders when they join.
  • Subscriber rate on advisory - priority access and standing discount on Futureproof Talks and Workshops.
Subscribe your team

Enterprise

For organisations that want the intelligence embedded, not just delivered.

Custom

Annual engagement. Structured around your organisation.

  • Unlimited seats across your organisation
  • Dedicated quarterly debrief for your board, leadership team or entire organisation
  • Quarterly sector reports with strategic recommendations
  • Annual in-person strategy session included
Talk to us
Beyond the Brief

Two ways to go deeper.

The Future Brief gives you the picture every month. These two offerings put it to work inside your organisation.

Futureideas

Strategic advisory for corporates.

Most clients come to us when something isn't adding up - when their intuition about young Australians conflicts with what their data is telling them, or when a strategy that worked three years ago has stopped landing. Futureideas works alongside leadership teams to close that gap: structuring the right research, interpreting what it means for the business, and building the strategic response. Engagements are annual, structured, and bespoke.

Discuss an engagement →
Futuretalks

Keynotes and facilitated sessions for boards, leadership teams and events.

Most leaders arrive with assumptions about young Australians - shaped by their own experience, their team's anecdotes, or a dataset from five years ago. Futuretalks replaces those assumptions with something more useful: a live, evidence-based briefing that gives boards, leadership teams and conference audiences the context they need to make better decisions. Available nationally.

Book a session →
Enquire

Ready to stop guessing?

Tell us what you’re trying to solve. We’ll recommend the right starting point - a free issue of The Future Brief, a bespoke research project or a strategic conversation.

1

Discovery call

We learn what your organisation needs.

2

Recommendation

We recommend the right engagement based on what you're trying to solve.

3

Delivery

A clear next step, not a generic proposal.